Features and benefits for small business owners

1. Business Profiles

For businesses that want to easily be seen and discovered by customers, Whatsapp Business App allows users to create a business profile with helpful information for your customers like your address, phone number, business description, email address, and website.

2. Smart Messaging Tools

Save time with the new Whatsapp messaging tools. One of the messaging tools that come with the Business App is “Quick Replies”. The tool lets you save and reuse messages you frequently send so you can easily answer common questions in no time.

Another tool is “Automated Messages”. This allows businesses to set an away message when unable to answer so customers know when to expect a response. You can also create a greeting message to introduce your customers to your business.

WhatsApp business is a great way of generating and interacting with leads too. It helps with responding promptly, much like the live chat services that are widely available.

3. Messaging Statistics

The messaging statistics feature of the app allows businesses to be able to review simple metrics behind the messages being sent. You can access important metrics such as how many of your messages were successfully sent, how many were delivered and read etc.

4. WhatsApp Web

Aside from using the App to send and receive messages from customers, you can also send and receive messages with WhatsApp Business on your desktop or laptop making it more accessible for business especially those with customer support team.

How To Download WhatsApp Business App

WhatsApp Business is available today and free to download on Google Play Store for Android users. The iOS version (iPhone & iPad) of the app is not yet available but we will keep you informed when released.

Conclusion

It is a nice move that WhatsApp is going all-in for small businesses. Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business.