What is lead generation?
Lead generation is the process of attracting and converting strangers and prospects to someone who expressing an interest in your product or service. A website alone is not enough to achieve this goal, although the purpose of a website is to assist with lead generation.
Methods of Lead Generation
Attracting leads to your website is achievable through various techniques known as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising or general Word-of-Mouth (WoM). SEO is misunderstood to be a straightforward easy process to get on the first page of an organic search engine result page. This could not be further from the truth.
SEO is often a continuous process of content generation and keyword optimisation. Most businesses are not equipped to generate the level of content required to achieve success with SEO. Unless the budget exists to pay copywriters to generate content, Weblogic advises its clients to adopt a more results driven approach and use a Pay-Per-Click (PPC) approach.
PPC will deliver the desired results faster than SEO, although it does require some initial setup and continued management. However, the results are quickly noticeable and the desired outcome, more often than not, achieved in much shorter time frames. This is a great way to penetrate a market very quickly and start generating revenue.
Managing Your Leads
Using tools like a Customer Relationship Management (CRM) Tool, you can track the leads you generate from your website, and monitor their conversion rate. Speak to a Weblogic consultant to learn more about lead generation and how best to manage it. We have numerous examples that we can share with you, that our clients are already doing and succeeding.
Acquiring a new customer really is the best feeling. While lead generation brings you the enquiry, customer acquisition seals the deal. How you go about sealing the deal depends on how good your value proposition is. Some of us can seal the deal without ever having to speak to the client face-to-face, others need to meet and great the client. Regardless of your approach, lead generation is a means to an end, and that end is to seal the deal!