In today’s day and age, an appealing and attractive website can be the key to the success of a business or startup.
This is why it’s important for both business owners and designers to collaborate on the concept of the web page and use their skills in the best way possible. The success and effectiveness of web design largely depends on the developer or web designer.
If you are in the field, you should know that around 94 percent of first impressions are based on the design of its website. There is a very short window during which a visitor decides whether the web page should be explored or left.
To make a positive impression on visitors
and make sure that they stay on the page,
you should do these web design tweaks today.
1. Adapt Minimalism
Minimalist web designs can actually work very well for visual appeal and attract people to the website in a short span of time. By adapting minimalism in your web design, you could create a page that has a faster loading speed and focuses on only relevant information.
If your current web design relies on a lot of images, content or pop-ups, you should tweak it by removing all of the unnecessary clutter. Keep the essential factors such as your logo design for your blog or website affixed at the top of the page, menu and a few images of the products or company work. You can add in an explainer or demonstration video as well.
According to a report by Google, a complex or cluttered website can reduce its appeals and have a negative impact on visitors. By adapting minimalism in your web design, you can make sure that it stands out among others and has a high conversion rate too.
2. Add the Standard Elements
In the industry of web design, creativity is critical and without those skills, you may find it challenging to get very far in the profession. However, there is one thing which should be kept in mind. While a unique and creative website can engage the consumers, it shouldn’t be something too different or confusing. Tweak it to incorporate the standard elements which visitors are used to seeing on web pages.
- The main menu in the header or a top navigation bar
- Calls-to-action in suitable places
- Contact details and wide footer
- Visible search icon
- Slider images
You can also opt for a hamburger menu that the visitor can access easily. The brand identity design and tagline if there is one should also be prominently positioned on the website.
3. Format the Content
The formatting of content in web design can be easy to miss. It is one part of the design process that needs a lot of attention as you don’t want visitors to be overwhelmed by huge chunks of text. Most people tend to skim through web pages and can be turned away with a lot of content. It’s why you should tweak your web design to format the content.
This will reduce the average bounce rate which can be in the range of 40 to 55 percent. In order to follow the formatting you should make sure that there are lots of bold and catchy headings, optimized fonts and visual breaks between sections or paragraphs.
Take the example of Evernote here. The website has been designed with the right content formatting that includes short blocks of copy and lots of white space. It tells the visitor clearly what the service has to offer.
4. Go Beyond the Fold
The fold has been quite an important part of web design. Most designers try to keep the visuals, content and slider images above the fold so that visitors can get hooked immediately. In web design, the fold is the area where the browser window ends and the scrolling begins.
While, the trend of keeping everything above the fold is quite useful and does get the attention of the viewer, things are slowly changing. You can extend the page beyond it and space out your content, layout and visuals. Consumers will most likely scroll down if the design is appealing and they are interested in what the business has to offer.
Mailchimp has a long and extended web page which keeps attractive visitors and has a high conversion rate as well.
5. Make Your Layout Functional
This is fairly obvious and should be considered from the first stage of web design. If your layout needs more flexibility, you can tweak it around today. Try and make it functional for various screen sizes of tablets and smartphones.
Pay attention to its structure and observe the elements that are visible. Functional layouts have headers, footers, easy navigation, relevant links and content.
6. Add Testimonials and Reviews
According to a report, 91 percent of consumers between the ages of 18 to 34 trust reviews on websites about products or services. Incorporate honest and authentic testimonials or reviews by the company’s clients or customers within the website.
There is also the option of adding in certifications or awards that the business has received from the community. By including a section of testimonials in your web design, you can generate a higher traffic and see a rise in conversions.
7. Include Relevant Information in the Footer
The footer should have relevant details such as links to social media accounts and contact information as well. Sometimes, footers go ignored in a web design which is why you can always tweak them to include the essentials.
If it is wide, you can feature information for signing up, payment options, store locator and order tracking options.
These are the web design tweaks that can help you create an engaging and interactive website. Try and make them today to make a strong impression with the web page and gain the attention of visitors immediately.