Web design is the most relevant aspect of making a website successful.
The majority of the users judge the website’s credibility as soon as they land on the website. However, mastering web design can take a lot of time. And considering the dynamic field, changes are constant, with the latest trends coming in every few days. If you are a business owner or a web designer, keeping up with industry demands is crucial for higher ranking, conversion, and loyalty from users. Here are ten web design tips that will help you build an ecommerce website or store effectively for business.
Focus On Web Speed
According to research, web speed influences user satisfaction to bounce rate. More than 70% of users do not return to a website that does not load within a few seconds. Additionally, you may experience negative feedback due to your website’s slow speed. A massive amount of traffic is lost because of faulty speed. Therefore, optimize your website’s design for a better loading experience.
Ensure Text Readability
No matter how good your website looks, if the user cannot read the given information properly, there may not be any conversions. Therefore, make sure that the font size is consistent and readable on various digital devices. It should also complement the aesthetics of the website and be well-presented. Moreover, it should be informative and sufficient to clear any doubts on its own.
The Trendy White Space
The white space in websites does not need to be filled with any element. It works as a negative space that does not act as a distraction. When all of us are looking for a soothing experience in today’s age, the white space acts as a calming effect. People tend to stay for more time on a website that is not visually irritating.
The user should not get into a dilemma as to how to proceed after landing on the website. Proper, well-planned navigation will help the user to get the information about the product they desire. If they encounter any roadblocks or glitches, they will soon leave the website with a negative experience. Therefore, layout easy navigation for your users to create a pleasant web visitor experience.
Another trend that is taking the internet by storm is personalized navigation as per customer’s preferences. For instance, a beauty brand may give a digital questionnaire. According to its results, the user will be suggested personalized products as per their skin or hair care needs. Therefore incorporate glitch-free, fully functional personalization features. Use quizzes, games, and profile builders etc., to hook your users onto the website. Most website builders created for ecommerce sites have this feature so your customer information is safe and handy for you.
Now that you know that simple and clutter-free is the best. Let’s talk about the color scheme of the website. Choose your website colors that identify with the brand’s products or service. It should make an emotional connection with the users and make an imprint in their minds. For instance, choose red for energy or turquoise blue for tranquility. Use proper color contrast for fonts and background for higher understanding.
Nowadays, people do not prefer multiple pop-ups with poppy colors. Instead, a clutter-free website design with a straightforward display of information and products is in trend. Aspire to convey more using minimalistic design. If an element does not add to the information, it is a distraction and needs to be eliminated. Additionally, do not use excessive sliders or sidebars for cutting out the confusion.
When we talk about a website’s visuals, photographs play an important part. Choose images that go well with the aesthetics of your website. The images and website’s color scheme should not go in different directions. Moreover, use real photographs and not general stock images available online. Make sure that the resolution of images is high and does not break when the image is enhanced.
Include Social Media
Users want to feel a personal connection with the brand they shop from. For instance, a product with reviews on Amazon is trusted more than the one with no review. Similarly, providing your users with your social media handles makes the website more trustworthy. They can dive into the brand’s thought process and clear out queries with direct messaging over social media.
Make sure that your website functions well on the smartphone screen. This is a major flaw that is experienced in many good websites. They are either not optimized for the mobile screen, or the sliders and options go haywire. The majority of the population use smartphones as it is handy. Not optimizing your website for smartphone users means setting the website up for failure.
Web design is a highly dynamic field. With newer trends and changing demands, it is important that the website is flexible enough to make changes in the future. Master the ten tips and create a web design that offers a holistic user experience.
About Veronica Johnson
Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.